Tata Group gets bullish on e-commerce just as rules threaten to transform market

Tata Group is taking a more vocal interest in rules shaping online marketplaces, hinting at ambitions as it reappraises its retail strategy just as e-commerce reform threatens to muddy plans.

The $106 billion conglomerate yet e-commerce minnow was far more vociferous in discussions than market leader Amazon.com Inc at a July 3 meeting with government officials about proposals such as the prohibition of sales of own-brand or affiliates’ goods, attendees said.