Tata Digital is set to launch a Nykaa rival

New Delhi: Tata Digital is finalising plans to launch a new ecommerce platform exclusively to sell beauty and cosmetics products, in direct competition to Nykaa, Purplle and MyGlamm, executives directly aware of the development said.

The online store will be separate from Tata CLiQ, which also deals in segments such as apparel and electronics besides beauty products, and existing ecommerce group verticals like Westside which sell cosmetics, beauty, apparel and lifestyle household products online.