Taking the guesswork out of digital-enabled business growth

The question on Return on Marketing Investment (ROMI) has always confounded business owners, but never pinched as much as it does today – when COVID has put every expense under the microscope. ROMI is the incremental financial contribution generated by marketing over marketing spend. While this sounds promising, it is not as popular as it could or potentially should be. This is mostly as a result of its broad scope as well as some complexities and confusion when identifying and justifying what is tangible “financial contribution generated by marketing”.