Taking the fight to Swiggy & Zomato, Amazon joins food delivery business in Bengaluru

BENGALURU: In the battle for consumer mind share in a highly competitive food delivery space dominated by established players Swiggy and Zomato, there is a new, albeit strong, entrant – Amazon.

With its already huge investments in a two-hour delivery supply chain for Amazon Now portfolio, the US ecommerce retailer is now piloting its much-anticipated project of delivering on-demand food to select localities in Bengaluru. This comes at a time when Swiggy and Zomato have cut discounts and tightened cost structures, and as ride hailing firm Uber backed out of the food delivery business in India altogether, having sold UberEats India to Zomato last month in return for a 10% stake, keeping a foot in the door nevertheless.