Taboola is the Robin Hood of the open web

Discovery platform Taboola has forged partnerships with 500 publishers in India, including big names such as NDTV, The Indian Express, Zee Media and The Hindu. Ran Buck, in an interaction with Ankita Rai, talks about challenging the walled gardens, and the shift in marketing spends from display to discovery platforms. Edited excerpts:

Taboola had projected $1 billion in global revenue for 2018. Was the target achieved? What is India’s share in Taboola’s revenue?
We are aiming to close 2019 with $1.3 billion in revenue. India is a significant market for us in terms of page views. The business is growing at a CAGR of 30%. In the last six months, we have tied up with big publishers like Zee TV, The Hindu and The Indian Express, and renewed the NDTV deal. So the growth is expected to be higher on the back of more inventory and page views.