T-Series’s victory on YouTube leaves bad taste in PewDiePie’s mouth, fans roast Bollywood

It was 2017 when the world saw a resurgence in India’s Internet realm as a large number of YouTube users revolutionised a spat between two highly-popular channels into a patriotism-driven war. Sweden-based YouTuber Felix Kjellberg who kicked off his channel PewDiePie eight years ago, was in a neck-and-neck competition with T-Series, one of India’s biggest music labels, to become the YouTube channel with most subscribers.

There has been a series of indecisive moments when T-Series shortly overtook PewDiePie but the former finally dethroned Kjellberg’s channel to become the most-subscribed channel on YouTube.

On Monday, April 1, T-Series overtook PewDiePie to have the highest subscriber base on YouTube. PewDiePie had about 92.08 million subscribers as compared to T-Series’s 92.12 million at the time of press. But why did it become so relevant lately?