T-Series ventures into digital space with web shows, films

New Delhi: Bhushan Kumar-led film and music company T-Series has announced its foray into the digital world with the production of web series and shows. Vinod Bhanushali, currently president, media, marketing, publishing (TV) and music acquisitions at T-Series, will head the venture.

“This is the time to expand into the digital space with shows and films,” Kumar said in a statement. “There exists a huge audience across the globe that you reach out to with this medium. Web shows and films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for the digital space and give a platform to new directors and storytellers.”