Swiggy to test social commerce for group buying of groceries

Food delivery app Swiggy is in the early stages of launching a new social commerce vertical named Swiggy Bazaar.

According to the company’s job postings on LinkedIn and GetWork, the SoftBank-backed unicorn is looking to set up a vertical that will focus on “community group buying” for groceries, including fresh supplies, with the possibility of adding more categories in future.