Swiggy to co-create delivery-only brands with dine-in restaurants

BENGALURU: Food delivery startup Swiggy will partner with dine-in brands and restaurants to co-create delivery-only menus. The startup on Wednesday launched a new cloud kitchen brand name ‘BrandWorks’, which Swiggy said will serve “unmet consumer needs” by co-creating new kitchens within a restaurant partner’s existing dine-in facilities.

BrandWorks will largely target big dine-brand chains such as resto pubs, bars, and fine-dine restaurants, said a Swiggy spokesperson over the phone. By allying with dine-in restaurants, the delivery startup is targeting those brands that may not be able to cater to online orders, since such kitchens focus on making money from dine-in or fine-dine options.

BrandWorks will further plugin its capabilities such as menu intelligence, brand development and data analytics to its restaurant partner, the startup said in a statement.