Swiggy eyes orders from night owls & early birds

NEW DELHI: Late night binging is on the rise. Food delivery app Swiggy said people are ordering burgers, pizza and biryani after 11pm, resulting in a 23% surge in such orders.

These orders now constitute 8.5% of all food orders on Swiggy, driven largely by tier-1 cities, where students and young people from different parts of the country relocate for academic and work-related purposes.

Tapping into the trend, Swiggy’s strategy now would be to further capitalise on this by widening the selection of restaurants within the late-night delivery category across cities, expanding the choice for consumers, said the company’s CEO Rohit Kapoor.