Swiggy begins selling private label brand Supreme Harvest on Instamart

Food delivery platform Swiggy has begun selling its private label brand – Supreme Harvest – on its quick commerce platform Instamart, according to consumer notifications sent to users, which ET has seen.

The brand is marketed by Scootsy Logistics Pvt Ltd and sells pulses, oils, spices, mixed seeds, flour, and other cooking essentials.

ET reported on February 14 that the SoftBank-backed online food ordering platform planned to launch its private label on Instamart.