Super apps to help conversational commerce market reach $135 bn by 2027

As super apps slowly become a reality, the global spend via conversational commerce will reach $135 billion by 2027, rising from $39 billion in 2023, a report showed on Tuesday.

In 2027, 47 per cent of spend will be attributable to OTT-based channels, including WhatsApp and WeChat.

“Specifically, as superapps increasingly provide multiple services within a single interface, including payments, commerce and messaging, greater engaging commerce interactions will be orchestrated,” according to Juniper Research.

The Asia-Pacific region will account for 75 per cent of total spend over conversational commerce channels in 2027.