Super app Tata Neu revamp has paid off: Tata Digital CEO Pratik Pal

Tata Sons has invested more than $2 billion in super app Tata Neu, which has seen a surge in business after being reworked in time for the just-concluded Indian Premier League (IPL), Tata Digital CEO Pratik Pal told ET in an interview. He added that the company is looking at turning profitable in a three-to-five-year timeframe.

The app, which completed a year on April 7, was given a new design as well as improved navigation and payment systems, resulting in its best growth phase on all counts, including revenue, said Pal, who was appointed Tata Digital CEO in 2019. He was with Tata Consultancy Services (TCS) before that for more than 27 years in key leadership positions.