Sundar Pichai says Google ‘pro-competitive,’ sees vibrant tech market

Sundar Pichai, chief executive officer (CEO) of Google parent Alphabet Inc., defended the internet-search giant against claims that it is anticompetitive, citing established rivals in the digital advertising market and upstart mobile app TikTok as examples of robust competition in technology.

Pichai made the remarks late Tuesday at the Code Conference in Los Angeles. He said the company is “pro-competitive” and named companies including Apple and Microsoft as competitors in the advertising business and TikTok as a rival in the video space. He said that YouTube Shorts, Google’s TikTok competitor, is off to a “great start.”

“Competition in tech is hyper-intense,” Pichai said.