Sun TV Network to expand presence in OTT business, eyes revenue growth

Sun TV Network is looking at expanding its presence in the over-the-top (OTT) segment with exclusive content in its app Sun NXT. The company is expecting the revenues from this to grow as it ties up with telecom majors to offer the content through the TV apps of these service providers.

The company, which launched the digital content platform in four languages — Tamil, Telugu, Malayalam, and Kannada — in June 2017, has been expanding the content library from its programmes telecasted in its channels, offering on a subscription basis. The subscription-based app, which sees more than 20,000 downloads per day, has crossed 1 million downloads so far.

The monthly subscription revenue from the app is around Rs 5-60 crore revenue a year. This is expected to go up in the next fiscal year when it would increase its investments into the platform, said sources. This revenue, at present, is without infusing much into exclusive content.