Sun TV expects OTT 20 million subscribers by year end as ad revenue dips

Sun TV Network is expecting the subscription to its over-the-top (OTT, delivery of content directly over the internet) platform, Sun NXT, to reach 20 million in the next couple of months.

It has already seen three-fold growth in a month, having also signed telecom operator Reliance Jio to include the Sun NXT offerings within its streaming app, Jio Cinema. However, the company expects advertisement revenue growth to be slow this financial year, owing to the low market sentiments even after the festival season.

In a recent conference call with analysts, the management said subscription had trebled to 11 million in a month. “We think this will go to at least 20 million by the end of the calendar year.