Sun Life goes big on GenAI and emerging tech to drive client excellence

Generative Artificial Intelligence (GenAI) provides a huge opportunity in the financial services space, and as a leading global player Sun Life is actively engaged in developing such tools that are beneficial for both clients and employees, company’s Chief Information and Technology Innovation Officer Laura Money said. With an Asset Under Management (AUM) of USD 1.3 trillion, nearly one-third of India’s GDP, the Canada-based life insurer and asset manager is also engaged in GenAI tools for achieving greater efficiency in asset management.

In India, Sun Life has established its footprint through its Global Capability Centre – Sun Life Global Solutions (SLGS), its joint ventures with Aditya Birla Group–Aditya Birla Sun Life Insurance and Aditya Birla Sun Life Mutual Fund.