SUGAR Cosmetics journey a part of IIM-A’s case study, founders Kaushik Mukherjee & Vineeta Singh over the moon

Earning fame and recognition is part of being successful. But success is truly measured when you set an example others can learn from.

Founders of SUGAR Cosmetics, Kaushik Mukherjee and Vineeta Singh, had a similar example recently when their entrepreneurial journey became a case study at the Indian Institute of Management Ahmedabad (IIM-A) Case Centre.