Subscribers back on the DTH pitch, all thanks to IPL

The direct-to-home (DTH) industry has successfully countered subscriber churn by attracting new users, driven by the Indian Premier League (IPL) T20 cricket tournament, which started on March 31, top industry executives said. The final is to be held on Monday.

Gopal Vittal, MD and CEO of Bharti Airtel, said the DTH business saw strong net additions in April and May. He also stated that the company’s strategy of aggregating all video content with broadband has paid rich dividends for the company.

“Cricket, as you know, has an impact on DTH, and if you strip the cricket viewers out of the customer base, which we do now on a very scientific basis,