Strong need for a reward currency for direct to consumer brands: e-Commerce enabler POP

e-Commerce enabler POP says it expects to expand its rewards coin user-base to 8 million by the end of next year, from 1.5 million at present led by new launches of e-commerce marketplace and payment instruments lined-up. In addition, more than 1000 brands are expected to issue and allow redemption of POP coins on their e-commerce websites by the end of 2024, it said.