Streaming slowdown: How OTTs are expected to go through an evolution

India has seen a significant shift in the way entertainment is consumed during the two years of the pandemic. The closure of theatres and cinemas turned the focus of content owners to online streaming platforms and over-the-top (OTT) media rapidly gained momentum. OTT services have been thriving on easy access to smartphones and the internet, growing interest in social media, affordable mobile and broadband subscriptions.