Stream engine: What goes on behind delivering content on OTT platforms

Ever thought about what happens at the backend of your over-the-top (OTT) player every time you hit the play button to watch your favourite content whenever, wherever, and on whichever device you want? Don’t fret. Every video-streaming player wants us to believe that the only essential ingredients for binge-watching are great content and our ability to fight sleep. As Ali Hussein, CEO of Eros Now, puts it: “Amid content and marketing, tech is the underdog that ensures a sublime consumer experience.”

For a while now, the OTT arm of production and distribution company Eros International has been working on introducing voice tags at the backend of its content so that users can voice search for their favourite titles in different languages.