Stock pick of the week: Why Zee is a unique investment opportunity for investors

Zee provides a unique investment opportunity for the investors as there are no other leading media players listed. Also the recent share price correction, triggered by promoter woes, and the resultant fall in valuations has made the company a favourite of analysts.

Investors used to consider Zee Entertainment Enterprises as a low risk high reward opportunity because of its strong business model and balance sheet. Zee always used to report better than industry advertising growth rates and increased subscriptions. In addition to its strong presence in the Hindi entertainment space, Zee also invests heavily in regional language space and this should make Zee a pan-India player. Due to increasing market share, Zee was also able to report 16% annualised advertisement revenue growth during the past five years.