Stellantis CEO delivers a technology statement with a Ram truck

Stellantis NV unveiled a prototype of an electric Ram pickup at the CES technology show, part of the effort by Chief Executive Carlos Tavares to show that the French-Italian automaker is catching up with Tesla Inc and other rivals.

The electric “Ram 1500 Revolution,” unveiled at CES in Las Vegas, is a one-of-a-kind show vehicle meant to whet appetites for a production model due in 2024. It will arrive after rivals’ offerings in one of the most important segments of the North American electric vehicle market.

The real electric Ram truck will launch more than two years after the smaller Rivian R1T electric pickup and Ford’s F-150 Lightning electric truck. General Motors Co plans to start delivering electric Chevrolet Silverado pickups this year. Tesla CEO Elon Musk has said the long-delayed Cybertruck will launch this year from a factory in Texas.