Staying ahead in hyper-competitive market requires investing in cutting-edge technology, says Zee Entertainment Enterprises CTO
Embracing digital transformation in response to the Covid pandemic, media company ZEE is focused on leveraging cutting-edge technologies to deliver personalised content experiences to global audiences, says Kishore A K, Chief Technology Officer (CTO) of Zee Entertainment Enterprises Limited. The pandemic, he said, increased demand for digital channels and streaming services, presenting an opportunity for growth and innovation in the media and entertainment industry.
“…we are investing in advanced analytics and machine learning capabilities, leveraging cloud-native technologies and services, exploring new revenue streams through partnerships and collaborations, and investing in new content formats such as short-form and interactive content,” Kishore told PTI.