Stay fit with Fittr: ‘Affordable, easy-to-use fitness solutions accessible to the masses’

The origin of online fitness firm Fittr was a small WhatsApp group started by Jitendra Chouksey in 2014. Members of this group included friends and colleagues who were inspired by Chouksey (a software engineer who transformed himself while working a 12-hour/day IT job) and wanted to get fit just like him. Over time, numbers grew and a Facebook group was launched. The aim of the group was to provide science-backed health and fitness advice to its members and help them get fit. All advice was (and continues) free of charge.

In 2016, Fittr was formally set up and it started offering affordable online coaching to its members. “Today, Fittr is the largest online fitness community in the world with over 850,000 members.