Starz launches ‘Lionsgate Play’ OTT app in India

Global streaming platform Starz on Wednesday launched its independent direct-to-consumer OTT app ‘Lionsgate Play’ in India, which will compete for head-on with the likes of Netflix, Amazon Prime, and Disney+Hotstar.

Lionsgate Play, a premium streaming service from Lionsgate India and Starz, aims to make premium Hollywood content available in multiple Indian languages and feature wide-ranging content, including films and TV series.

It will also bring in originals for the audiences as it looks to woo viewers in India, where online video consumption has seen a massive growth in the past few years. The pandemic-induced lockdown had further accelerated the consumption of OOT services like online video and music streaming in the country.