Startups mount pressure on Google to soften stance on Play Store in India

Google is under pressure and is being prompted to soften its stance in India after facing a pushback from startup founders in the country over its Play Store policies, according to a Mint report.

As per reports, some startups in India are already looking at alternative listings for their apps through Android Application Package (APK) downloads from their websites. According to founders, there are instances such as fantasy sports platform Dream11 getting 100 million users without being listed on the Google Play Store.

These startups are also demanding fair play as Google controls the entire tech stack right from the operating system (Android) to app distribution via the Play Store. And it is also used by 95% of Indian digital consumers.