Startups collective eye legal action to challenge Google

Indian startups are exploring various legal options, including approaching the antitrust regulator to challenge Google’s User Choice Billing system, which they termed a ‘violation of the CCI verdict,’ sources told ET.

Representatives from matrimony, dating, fintech, edtech and gaming sectors discussed the implications of the billing system, where Google said it would reduce the fee only by 4% if a user pays through an alternative billing system.

The collective said it was in the process of exploring “all avenues to challenge the said policy as being in violation of the CCI order and Competition Act,” according to a statement by policy think tank, Alliance of Digital India Foundation (ADIF).