Startup founders adopt more hands-on approach for better customer connect

A couple of months ago, Mukul Rustagi, co-founder of edtech startup Classplus, drove around Vietnam on a scooty to sell the product to customers. This, says Rustagi, was a great way to connect with clients in a new geography—they had recently expanded to Vietnam.

Startup founders across Zepto, Mr. Milkman, Classplus, Blackbuck, Wakefit.co, and Fi are ramping up efforts to connect with customers through in-person interactions, phone conversations, and social media, in many cases anonymously.