Starcom appoints Niti Kumar as chief operating officer

New Delhi: Publicis Groupe owned media agency Starcom on Tuesday announced the appointment of Niti Kumar as chief operating officer (COO) with immediate effect. In this role, she will be responsible for client deliverables, revenue growth and new business development across the agency’s offices.

Kumar will report to Rathi Gangappa, CEO of Starcom India and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

“I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and work place habits in a post- pandemic era.