Star Sports witnesses a 24% increase in IPL build-up programming

Star Sports, the official broadcaster of Tata Indian Premier League (IL) 2024, has witnessed a 24 per cent increase since the commencement of its IPL build-up programming compared to last year.

Star Sports has reached 245 million viewers as of March 15, Star Sports said in a release.

“The total consumption for build-up programming has soared to 21.3 billion minutes, an impressive 26 per cent higher compared to last year. This unprecedented engagement, even before a ball is bowled, highlights the overwhelming popularity, enhanced storytelling in multiple languages, and the network’s connection with fans across different cohorts,” the release said.