Star Sports records 124 million viewers for ICC WTC Final match

Star Sports, the official broadcaster of ICC events, has set a new viewership record for the ICC World Test Championship (WTC) Final 2023.

As per BARC data for live broadcast across U+R, 2+ audience, 124 million viewers tuned in to watch the live broadcast of ICC WTC Final ‘23, the highest ever reach garnered for any test match and 32% higher than the previous ICC WTC Final ’21 between India and New Zealand.