Star India set to garner Rs 2,100 crore ad revenues in IPL on strong response

MUMBAI: Star India is set to rake in over Rs 2,100 crore in advertising revenues from 12th edition of the Indian Premier League (IPL), a sharp 20% jump over the previous season, when it had netted Rs 1,750 crore across TV and digital platforms.

“It’s been a really strong year and the response from the advertisers has overshot our earlier projections. This is testimony to the value IPL delivered last year and the plans we have this season,” said a highly placed source, adding that over 80% inventory has already been sold. IPL 2019 will kick off on March 23.

“I think Star has done fabulously well this season. Till last week, Rs 2,100 crore had been logged. The strategy to go language intensive has really helped. Also, a March IPL means residual budgets of last year are coming in handy and new fiscal budgets kicking in April,” said Dr. Sandeep Goyal, chairman, Mogae Media.