SPSN banks on broadcast of global football tournaments for good biz

NEW DELHI: Amid the gloom of the second wave of the COVID-19 pandemic in India, broadcaster Sony Pictures Sports Network (SPSN) is banking on upcoming global football tournaments, UEFA EURO 2020 and Copa América 2021 to lift the mood besides eyeing good business, a senior company official said on Tuesday.

The network expects to clock advertising revenue of up to Rs 200 crore from its linear and digital channels together from the EURO 2020, which will start from June 11 and will be held in 11 cities across Europe featuring 24 top teams of the continent.