Spotify to suspend political advertising in 2020

Spotify Technology SA said on Friday it would pause selling political advertisements on its music streaming platform in early 2020.

The world’s most popular paid music streaming service, with nearly 141 million users tuning into its ad-supported platform in October, said the pause would extend to Spotify original and exclusive podcasts as well.

The move, which was first reported by Ad Age, comes as campaigns for the U.S. presidential election in November 2020 heat up.

Online platforms including Facebook Inc and Alphabet Inc’s Google are under growing pressure to police misinformation on their platforms and stop carrying political ads that contain false or misleading claims.