Sports engagement startup Rooter finds its mojo in game streaming

Indian sports community platform Rooter has managed to convert Covid-19 crisis into an opportunity by pivoting to live streaming of video games. The move has more than tripled the daily active users (DAUs) and doubled the monthly active users (MAUs) on the platform, from pre-Covid time.

The jump in the number of visitors is despite the fact that the live sports had come to a sudden halt across the world during the peak of the pandemic.

“We are a sports community and when the live sports stopped, it was a massive crisis for us,” said Piyush Kumar, founder and CEO, Rooter. “We were very clear that we didn’t want to get into real money gaming (RMG) or fantasy sports. So the most logical expansion of the product was content. We can’t acquire live sports rights, so game streaming was the good option. It has worked very well for us and for the gamers.”