Sports channel genre witnesses 10% decline in ad volume in July-September 2023, reveals TAM report

The Sports channel genre experienced a 53% increase in advertising volumes during April-June 2023 when compared to January-March 2023. Whereas, July-September 2023 observed a decline of 10% in ad volumes for the sports genre over January-March 2023. Moreover, compared to July-September 2022, ad volumes in the sports genre witnessed a growth of five percent in July-September 2023, according to a report by TAM.

During July-September 2023, the Durables sector emerged as a newcomer among the top 10 sectors, with the Services sector leading the list. Together, the top 10 sectors covered an 88% share of ad volumes on television advertising for the sports genre.