South Korean e-commerce giant Coupang plans to enter Indian market

South Korea’s e-commerce giant Coupang is planning to enter the Indian market. The SoftBank-backed start-up has started dialogues with the Indian government to enter one of the world’s largest e-commerce markets, government officials told Business Standard.

“We have received an application from the South Korean government, in which Coupang has expressed interest in entering India,” officials said, adding “Dialogues with the Coupang delegation are likely to start next month.

The query sent to Coupang remained unanswered till the time of going to press.

If the Seoul-headquartered firm, also known as “Amazon of South Korea”, enters India, it will directly compete with homegrown Flipkart and Seattle-based Amazon.