Soundcloud founders launch Berlin-based e-bike subscription startup

The founders of Berlin music-streaming app Soundcloud are launching an e-bike subscription startup, betting their experience in building a community of enthusiasts will ensure the venture is more sustainable than bike-sharing.

The idea for the venture, called DANCE, predates the coronavirus but the spread of the pandemic around the world has hastened a shift to getting around cities on two wheels instead of by car or public transport.

“We were all excited about transforming cities, the climate impact and the health impact of having more people go to work by bike,” said Eric Quidenus-Wahlforss, co-founder and CEO of DANCE, who stepped down from running Soundcloud last year.