Soon, Instagram to recommend more original content from creators: Details

Meta’s social media platform Instagram has announced changes to its ranking system algorithms to bring content from original creators upfront in the recommendations feed. Until now, accounts with substantial followers have been able to get wider reach on the platform even if the content is not original but a mere repost of someone else’s work. This has led to criticism from creators on Instagram, especially those posting original content or new to the platform because their posts have been restricted by the Instagram ranking algorithms.