SonyLIV partners TCS to transform customer experience, drive growth

New Delhi: IT services major Tata Consultancy Services (TCS) on Tuesday said it has entered into a strategic partnership with SonyLIV to help the OTT streaming platform create an innovative business model enabled by digital technologies to enhance customer experience, and pave the path for future growth. The partnership will leverage TCS’ next-generation digital capabilities, global expertise, domain knowledge and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets, a statement said.

TCS will help enhance SonyLIV’s core OTT platform to leverage AI and machine learning to provide personalised experiences to subscribers across devices, it added.