Sony ropes in Hotstar’s Saugata Mukherjee to head original digital content

Sony Pictures Networks India have on-boarded Saugata Mukherjee as Head – Original Content, Digital Business. In his new role, Saugata will be heading the Hindi original content initiatives for SonyLIV and expand the footprint of the platform. Prior to this, Saugata was working with Hotstar as Head of Development and Creative | Editor – Hotstar Specials.

With a career spanning over 15 years, Mukherjee has held key leadership positions across broadcast and digital, creating and curating new content. He was associated with Star TV since 2013 as Vice President, Head of Commissioning, where he acquired, incubated and produced new shows for the network. He was eventually elevated as Editor – Content Studio, where he was responsible for content acquisitions, development and strategy.