Sony renews WWE rights in India for 5 years

MUMBAI: Sony Pictures Networks India (SPN) has signed five-year extension deal with WWE with expanded broadcast agreement. The new deal will include WWE’s weekly flagship programming and localised content in India and the subcontinent.

As part of the deal, SPN will have the rights to air RAW, SmackDown, NXT, as well as WWE pay-per-view specials, live on its sports and digital platforms in English, Hindi and regional languages.

“WWE has been consistently ranking in the top three properties across all sports networks in India, dominating the sports entertainment space. We are delighted to extend our partnership with WWE in a first of its kind deal that will give us increased exposure to valuable content and reach out to a broader viewer base across India on multiple platforms,” said Rajesh Kaul, head of sports and chief revenue officer – distribution at SPN.