Sony Pictures Networks India extends exclusive broadcast rights for UFC in the Indian Subcontinent

Sony Pictures Networks India (SPNI) announced the extension of the exclusive broadcast rights for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka for five years. The terms of the agreement include television and digital media rights for a range of UFC events through 2028.

“We have also seen the inclusion of ‘The King of Lions’ aka Anshul Jubli along with Puja Tomar in 2023 has raised interest for UFC in India. Our partnership extension with UFC allows us to continue the exclusive coverage of live UFC events in English, Hindi, Tamil and Telugu along with an expansive portfolio programming to engage our viewers,”