Sony Pictures India rebrands channel portfolio to align with global ethos

Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with the Japanese conglomerate’s global ethos, the company said in a statement on Monday.

According to N P Singh, managing director and CEO, SPNI, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well.”

“The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel,” he added.