Sony Music and talent management firm KWAN launch new JV label Big Bang Music

Global music industry giant Sony Music has entered into a strategic partnership with Indian talent management firm KWAN to roll out a new-age pop music label called Big Bang Music (BBM). The new music label will be a 50:50 joint venture between KWAN and Sony, with both companies stating that Sony Music’s expertise in the business and global reach and KWAN’s leadership in artist management and relationships with talent, brands and promoters will help the new company. “Big Bang will create new superstars and grow the pop music economy. Together we aim to shape the future of the pop business,”said Shridhar Subramaniam, president India and Middle East, Sony Music.