Sony, maker of the iconic Walkman, eyes 30% of India’s truly wireless market; here’s how it plans to do it

Sony has been late to the party when it comes to India’s truly wireless market. There are no two ways about it. This is something that even Sony admits. But despite all this, despite all the competition, the legacy brand that’s literally synonymous with all things audio (think Walkman) believes, it’s still capable of capturing up to 30% of India’s truly wireless market with its newly launched WF-XB700 and WF-SP800N TWS earbuds.

The WF-XB700 and WF-SP800N TWS earbuds target two very different kinds of audiences. The former are what you can call an entry-level offering (priced at Rs 9,990) from Sony, focusing on aspects like extra bass and long-lasting battery life, while the latter pack more premium features like noise cancellation, touch controls, and water and dust resistance (at a higher asking price of Rs 18,990). There’s a lot to love about the WF-XB700 and WF-SP800N TWS earbuds but at the same time, one can’t help but point out the growing competition (some even from non-conventional brands like Xiaomi and Realme) and wonder, how Sony plans to sail through all this to achieve its goal.