Sony eyeing strategic stake in OTT platform aha

The Indian unit of Japan’s Sony Group Corporation is eyeing at least a 26% stake in Arha Media & Broadcasting that owns regional language over-the-top (OTT) platform aha, best known for its Telugu and Tamil content, media industry sources told FE.

The deal value has been pegged at Rs 1,500 crore, according to persons in the know. aha has over 2.5 million Telugu subscribers and is among the top Telugu-language OTT platforms for people in India and diaspora markets such as the US.