Sony Bravia XR X90K Smart TV (XR-55X90K) review: Best of both worlds

OLEDs are great. The A80J 2021 (review), for instance, offers pure cinematic bliss at a reasonable price. Sony has since launched the A80K 2022 series in India and we expect that it would take the legacy forward and push for even more greatness. But here’s the thing, as good as they are –in fact, some might say they’re the best— these OLED TVs also cost a lot of money. The A80J is currently listed for Rs 1,61,490 for a 55-inch model. A 65-inch version is selling for Rs 2,46,990. The 65-inch A80K price in India is set at Rs 2,65,990. Not everyone has that kind of money or even the patience to deal with OLED’s own set of challenges like burn-in anxiety.